大學生數(shù)字素養(yǎng)對創(chuàng)業(yè)意愿的影響研究

打開文本圖片集

中圖分類號：F270；G647.38 文獻標識碼：A doi:10.3969/j.issn.1672-2272.202504081

A Study on the Impact of College Students’ Digital Literacy on Entrepreneurial Intention

Gu Ailin，Chen Rong，Meng Mengmeng （School of Economics and Management，Beijing Universityof Posts and Telecommunications，Beijing loo876，China)

Abstract:Digital literacy is crucial for college students’ entrepreneurship and employment. From the point of view of social cognition theory，This study employed a questionnaire survey method to empirically examine the association between university students’ digital competence and entrepreneurial intention. The results show that: ① Digital literacy can significantly improve college students’entrepreneurial intention; ② Social support exerts a positive moderating effect on the positive correlation between digital competence and entrepreneurial aspiration. Specifically，the positive link between digital competence and entrepreneurial aspiration becomes more pronounced under conditions of greater social support; ③ Digital literacy promotes the entrepreneurial willingness of college students by promoting the identification of entrepreneurial opportunities.The results provide implications for college students' innovation and entrepreneurship education.

Key Words: Digital Literacy；Entrepreneurial Willingness； Understanding Social Support;； Entrepreneurial Opportunity Identification

0 引言

當今社會，新產(chǎn)業(yè)、新業(yè)態(tài)的蓬勃興起，促進人才、技術(shù)、知識等各類創(chuàng)新要素集聚，成為推動數(shù)字新質(zhì)生產(chǎn)力發(fā)展的重要基礎(chǔ)[]，為大學生提供了越來越多的創(chuàng)新創(chuàng)業(yè)機會，因此要求高校強化創(chuàng)新創(chuàng)業(yè)教學、推動產(chǎn)學研融合，從而促進科技成果轉(zhuǎn)化應(yīng)用和科學技術(shù)持續(xù)更新。（剩余16939字）