基于網(wǎng)絡(luò)文本分析的旅游景點游客感知研究

——以蘇州博物館為例

打開文本圖片集

中圖分類號：F592.7 文獻(xiàn)標(biāo)識碼：A 文章編號：1004-0714（2025）07-0115-05

Abstract：As the overall development of museums continues toimprove，thedevelopment of museum-based cultural tourism has been rapid.The visitor experience and emotional perception of the audience affect the qualityof the museum'svisitor experience，whichinturn greatlyaffectsthedevelopmentof museum tourism. This paper uses thecontent analysis method toanalyze thecontentof tourists‘onlinereviews of Suzhou Museumastheobjectofanalysis andconduct esearchion themuseum^svisitor perception.Itis found that the overallvisitor perceptionof Suzhou Museumisgood，andtheproportionof negativeemotionsofvisitorsis 6.7%.This studygoes ontoanalyzethefactorscontributingtotheirnegativeemotions andthen proposes targeted improvement strategies to improve the quality of thevisitor experienceat the Suzhou Museum.

Keywords：Suzhou Museum;Visitor Perception;Content Analysis

一、引言

隨著互聯(lián)網(wǎng)與社交媒體的飛速發(fā)展，網(wǎng)絡(luò)已成為游客分享旅游體驗、表達(dá)個人感知的重要平臺。（剩余7143字）