新質(zhì)生產(chǎn)力重塑文化旅游產(chǎn)業(yè)策略

——以浙江省嘉興市文化旅游產(chǎn)業(yè)為例

中圖分類號：F592.7：G127；G124 文獻標(biāo)識碼：A 文章編號：1004-0714（2025）07-0079-04

Abstract：Thetraditionalculturaltourismindustry iscurrently facing challenges of intensifying homogenization，inadequateintegrateddevelopment，andlimited sustainabledevelopment.Inthecontextof it， this paper explores theuseof newqualityproductivity（NQP）asa principleto promotethetransformation and upgrading of the cultural tourism industry.To address these challenges，this paper proposes to guidethe transformation and upgrading of the cultural tourism industry with NQP.Taking Jiaxing，Zhejiang as an example，this paper conductsan in-depthanalysis of how NQP empowers Jiaxing’scultural tourism industry from fouraspects：technological innovation breakthroughs，innovative allocationof production factors，deep industrial transformation，anditechnological innovation drive.Meanwhile，focusing on five key areas includingtechnologicalinnovation and integratedapplication，resource allocation and production efficiency enhancement，cultural connotationexcavationand inheritanceanddevelopment，regional collaborationand co operationmechanismestablishment，aswellassustainabledevelopmentand greentransformation，thispaper reveals the current difficulties faced by Jiaxing's cultural tourism industry and proposes corresponding paths.The aim is to lead Jiaxing’s cultural tourism industry toa higher level through the perspective of NQP.

Keywords：New Quality Productivity：Cultural Tourism Industry; Industrial Upgrading and Transformation

一、引言

在全球化與信息化的時代背景下，文化旅游產(chǎn)業(yè)作為國民經(jīng)濟的重要組成部分，正面臨著前所未有的發(fā)展機遇與挑戰(zhàn)。（剩余7709字）