文學記憶對游客出游動機的影響研究

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中圖分類號：F59 文獻標識碼：A 文章編號：1004-0714（2025）07-0109-06

Abstract：Literary memory is one of the important factors that motivate tourists totravel.As amedium of individual and collective memory，literary memory constructs individual and collective textual memory，cognitivememory，andimpressionmemory，enabling touriststodevelopemotionalconnectionswiththedestination and stimulating their travel motivation for the purposes of memory exploration，self-improvement，and individual integration.This paper analyzes and summarizes the existing literatureby using the thinking of grounded theory toconstructatheoretical framework for the impact of literary memory on tourist motivation，and providessuggestionsfor improvingtheliteraryconnotationandattractivenessoftouristdestinations，aswellas theoretical referencesand inspiration for subsequent research.

Keywords：Cultural Memory；LiteraryMemory：Travel Motive

黨的二十大報告提出，堅持以文塑旅、以旅彰文，推進文化和旅游深度融合發(fā)展，堅持文化和旅游在更廣范圍、更深層次、更高水平上深度融合。（剩余12512字）