考慮消費者有限理性行為的易逝品定價策略

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中圖分類號：F274 文獻標識碼：A 文章編號：1004-0714（2025）06-0143-04

Pricing Strategyof Perishable ProductConsidering Consumers‘Bounded Rational Behavior

QINQiuyul，LIHao1，2 （1.Shool SocietyDevelopmentudiesentero74，hongqingna）

Abstract：Considering perishable product markets with consumers’bounded rational behavior，this paper introduces bounded rational factors to describeconsumers’bounded rational behavior，constructs the pricing game model among platforms and consumers，platforms and retailers.This paper discusses the impact of twosided network effectsand consumers’bounded rational behavion on the equilibrium pricing and the expected revenueoftwo-sidedplatforms.Theresultsshowthat，nomatterhowthepricesofproductsvary，theplatform 'saccessfeesand expected revenueare positively cor related with thebounded rationality factor of consumers;thenetworkexternality parameters brougnt Tumbe Che two-sided platform havea significant impact on the equilibrium pricing and expected -sided platform.Whenithe price ofplatform productsisrelativelylow，theplatform accessfeesand expected revenuewill increasewith the increase of network externality parameters; when the price of platform products is relatively high，the platform'saccess fees and expected revenue will decrease withthe increase of network externality param eters.

ywords：Two-Sided Platform;Bounded RationalBehavior;Pricing Strategy;Duopoly Pricin

一、引言

在互聯(lián)網(wǎng)技術(shù)和電子商務(wù)高速發(fā)展的當下，移動電商、移動互聯(lián)網(wǎng)已經(jīng)成為網(wǎng)絡(luò)經(jīng)濟中的重要組成部分。（剩余6345字）