基于亞馬遜平臺的跨境電商選品策略分析

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摘 要：近年來跨境電商貿(mào)易蓬勃發(fā)展，亞馬遜作為全球較大的跨境B2C平臺已成為我國商品出海的新通道，但目前中國賣家的選品策略還存在諸多不足，選品困難、鋪貨嚴重、跟風選品儼然成為商家選品的思路誤區(qū)。文章立足于亞馬遜平臺，通過多角度的分析，提出了亞馬遜選品的7條選品思維，助推中國賣家品牌出海、貨通全球。

關(guān)鍵詞：亞馬遜；跨境電商；選品

中圖分類號：F713 文獻標志碼：A DOI：10.13714/j.cnki.1002-3100.2023.14.018

Abstract： In recent years， cross-border e-commerce trade has flourished. Amazon， as the world's largest cross-border B2C platform， has become a new channel for Chinese products to go overseas. However， there are still many shortcomings in the selection strategy of Chinese sellers， such as difficulty in selecting products， severe distribution， and following the trend in selecting products， which has become a misconception for merchants. The paper is based on the Amazon platform and proposes 7 product selection ideas for Amazon through multi perspective analysis， helping Chinese seller brands go global and connect with the world.

Key words： Amazon; cross-border e-commerce; product selection

1    亞馬遜平臺介紹

亞馬遜作為全球較大的網(wǎng)絡(luò)零售商，近年來，其跨境電商業(yè)務(wù)發(fā)展迅猛。（剩余5972字）