潔面儀品牌比對(duì)分析研究

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【摘要】本文以開(kāi)展企業(yè)調(diào)研和消費(fèi)者調(diào)查研究為抓手，通過(guò)對(duì)國(guó)內(nèi)外潔面儀品牌與價(jià)格進(jìn)行比對(duì)分析，從質(zhì)量基礎(chǔ)、技術(shù)創(chuàng)新、品牌認(rèn)知、品牌傳播、品牌銷售、消費(fèi)者感知評(píng)價(jià)、價(jià)格影響因素等方面著手，分析比對(duì)國(guó)內(nèi)品牌與國(guó)外知名品牌的差異情況，探尋促進(jìn)國(guó)內(nèi)潔面儀品牌可持續(xù)發(fā)展的路徑。

【關(guān)鍵詞】潔面儀；品牌與價(jià)格；比對(duì)分析

【DOI編碼】10.3969/j.issn.1674-4977.2023.06.003

Comparative Analysis and Research on Face-Cleansing Device Brands

ZHANG Yingchun1， ZHU Na1， XU Hangshou2

（1.Shenzhen Institute of Standards and Technology，

Shenzhen 518000， China； 2.ShenzhenAcademy of Metrology and Quality Inspection， Shenzhen 518000， China）

Abstract： This article focuses on conducting enterprise research and consumer research， by conducting comparative analysis of domestic and foreign face-cleansing device brands and prices. Starting from the aspects of quality foundation， technological innovation， brand awareness， brand communication， brand sales， consumer perception and evaluation， and price influencing factors， it analyzes and compares the differences between domestic brands and well-known foreign brands. Explore the path to promote the sustainable development of domestic face-cleansing device brands.

Key words： face-cleansing device； brand and price； comparative analysis

隨著生活質(zhì)量的提高，人們對(duì)美好生活的需求也與日俱增。（剩余5870字）