青島城市形象宣傳片的聲音景觀研究

中圖分類號：J959文獻標識碼：A

文章編號：2096-4110（2025）04（a）-0030-05

Abstract：Cityimagepromotionalvideosareofgeatsignificanceinhancingthecitysimage，shapingitsbrand，andstrength eningitsculturalsoftpower.Thisarticlestudied17oficialcityimagepromotonalvdeosreleasedbyQingdaofrom1998to4and found that the soundscape characteristics of Qingdao promotional videos are as follows. （1）Most promotional videos use three types of Soundscape： keynotesounds，sigalsandsoundmarks; （2）thenumberof elements inthethreetypesofsoundscapesisuneven;（3）the elementsofkeynotesoundsandsignalsarerelativelyfixed，whiletheelementsofsoundmarksarerelativelybroadandrichThese featuresnotonlysowcasetheichsoundscaperesourcesofQingdaoutalsoreflctthebasiccharacteristicsandculturalsbolsof QingdaoasacoastalcityswellasthedversityandinclusivenessofQingdaocultur.However，twomajrproblemswerealsofound inthestudyofpromotionalvdeosoneishesingularityofnarrionlaguage;tescondistfteningofstorytelling.Inthisegard，thearticleopstoggestios：fistlytoobelgageinteatiolationndlocaaio；sondlytose core of Qingdao's story.

Key Words： Qingdao; City image promotional videos; Soundscape; Keynote sounds; Signals; Sound marks

作為一座城市的代言人，城市形象宣傳片用聲音和影像展示了城市獨特的精神和面貌，激發(fā)了人們對城市的無限向往和想象，向世界講述著真實的城市故事。（剩余7144字）