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產(chǎn)教融合視域下高職院校與服裝頭部企業(yè)合作共創(chuàng)新零售人才培養(yǎng)路徑

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中圖分類號:G712 文獻(xiàn)標(biāo)志碼:C 文章編號:1674-2346(2025)02-0089-04

Abstract:TheStateCouncil’sOpinionsonPromotingtheInnovativeTransformationofPhysicalRetailidentifiesnewretailasa keyengineforunleashingeconomicvitalityWiththerapidexpansionofthenewretailmarket,thedemandforinterdisciplinary talentsasbecomeincreasinglyurgent.AcertainvocationalcollgeinZejiang,relyingoitsregionaladvantagesandeducational characteristics,haspartneredwithleadingenterprisessuchasYoungorandPeacebirdtoestablishafour-dimensionalcolaborative systemof“standards-uriculum-practice-evaluation”throughindustry-educationintegration.Thecollgehasbrokendowntraditionaldisciplayersecosuctedtreteedprogressieurutemdevelopdulticenaopracicaltra iningapproachwithrealjobroles,andestablshedadual-focusedevaluationmechanismemphasiingothethicsandskils,ceating areplicableandscalablemodelofindustry-educationintegration.Practicehasshownthatthein-depthparticipationofeadingenterprisesintheentiretalentcultivationchaincanefectivelyresolvecontradictions incurrculumdesign,practicalteaching,and evaluationmechanismsinvocationaleducation,therebyprovidingtalentsupportforthehigh-qualitydevelopmentofnewretail. Key words:new retail;industry-education integration;leading enterprises;vocational education

0 引言

新零售業(yè)態(tài)的崛起重塑了傳統(tǒng)零售模式,尤其對紡織服裝行業(yè)的供應(yīng)鏈管理、消費(fèi)場景重構(gòu)與用戶運(yùn)營模式產(chǎn)生了顛覆性影響。(剩余4559字)

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