基于“4P”理論淺析UmaWang的品牌營銷策略
打開文本圖片集
中圖分類號：F274；F426.8 文獻標志碼：B 文章編號：1674-2346（2025）02-0077-06
Abstract：Uma WangisaveryrepresentativeandsuccessfulfashiondesignerbrandinChina.Thisarticlewillanalyzethemarketing strategyofUma Wangbasedonthe4PstheoryandusetheSWOTmethodtoanalyzetheadvantagesanddisadvantagesofthe brandandtheopportunitiesandchallengesofthe brandintoday’ssocial environment.Theresearch shows thatUma Wang's uniquedesignconceptandculturehavesuccessfullyshapedadesignerbrandwithrecognitionand influence.Thefineandprudent marketingandoperationmodeofthebrandwinsagoodreputationforit，andisalsoakeyfactorforthelong-termandsteadydevelopmentofthebrand.However，withthedevelopmentofthetimes，UmaWang’scautiousoperationmodehascertaindrawbacks inthedigitalage.TheresearchresultshavecertainreferencesignificancefortheoperationanddevelopmentofChineseindependent designerbrands.Atthesame time，italsohas far-reaching significanceforthedevelopmentofChina’sclothingindustry. Key words：Chinese independent designer brand;Uma Wang;brand marketing;4Ps；SWOT
隨著消費者民族自信的增強和年輕一代消費群體的崛起，消費者對國潮品牌的認可度提升。（剩余7058字）