產(chǎn)品供給視角下居民環(huán)保服裝購(gòu)買行為影響因素分析

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中圖分類號(hào)：F063.2 文獻(xiàn)標(biāo)志碼：A 文章編號(hào)：1674-2346（2025）02-0071-06

Abstract：Basedon797residentquestionnairesinSushanDistrict，City，thispaperusesabiaryProbitregressionodel toexplorethesignificanceinfluencingfactorsonthepurchasingbehavioreco-friendlyclothingamongresidentsfromtheperspectivefproductsupplyTheresultsshowthatproductsuplyfactorssuchasinnovativeproductdesign，environmentallfriendly materials，wellnoradichrietyndvorableprcssigncantydposiielyectesidents’purchasingbvir eco-friendlyclothing，andsurveyedresidents with higheducationandthosewho havepurchasedcommercialhousingaremore inclinedtopurchaseeco-friendlyclothing.Thereforeinordertopromoteresidents toadopteco-friendlyclothingpurchasigbehavior，itisnecessarytostrengthentheinnovationinecriendlyclotingdesign，payatentiontotheselectionriedly fabrics，strengtentheconstructionandpromotioneco-friendlylothingbrands，erichthetypesandstylesfco-frendlyclot ing，and reasonably formulate pricing strategies for eco-friendly clothing.

Keywords：productsupply；purchaseeco-friendlyclothing;greenconsumption；carbonneutrality；binaryProbitmodel

2020年9月，國(guó)家主席習(xí)近平在聯(lián)合國(guó)第75屆大會(huì)上首次提出了“雙碳”目標(biāo)。（剩余7164字）