跨境電商貿(mào)易平臺商業(yè)模式優(yōu)化研究

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摘 要：為應(yīng)對國內(nèi)消費者的需求轉(zhuǎn)變，我國電商企業(yè)廣泛涉足跨境進(jìn)出口領(lǐng)域，積極探索各種商業(yè)模式和銷售渠道。主要對我國跨境電商平臺商業(yè)模式進(jìn)行研究，分析了其存在的主要問題，并提出優(yōu)化建議：強(qiáng)化平臺優(yōu)勢，注重跨境選品，創(chuàng)新平臺盈利模式，優(yōu)化跨境物流結(jié)構(gòu)，助力國貨品牌出海。

關(guān)鍵詞：跨境電商；國際貿(mào)易；商業(yè)模式

中圖分類號：Ｆ272.3 文獻(xiàn)標(biāo)識碼：A Doi：10.3969/j.issn.1672-2272.202210003

Research on Business Model Optimization Path of Cross-border E-commerce Trading Platform

Han Haiyan

（Guangdong University of Science and Technology，Dongguan 523000，China）

Abstract：In response to the changing demand of domestic consumers， the e-commerce enterprise in our country are widely involved in cross-border import and export fields，and actively explore various business models and sales channels.This paper mainly studies the business model of China's cross-border e-commerce platform，analyzes its main problems，and make optimization suggestions：strengthen the advantages of the platform，pay attention to cross-border selection，innovate the profit model of the platform，optimize the structure of cross-border logistics，help home-made products go abroad.

Key Words：Cross-border E-commerce; International Trade; Business Model

在目前國內(nèi)外經(jīng)濟(jì)下行壓力下，跨境電商通過形成更加虛擬的數(shù)字化銷售網(wǎng)絡(luò)，大大降低了生產(chǎn)者與全球消費者的交易成本，使得更多企業(yè)享受到全球化紅利。（剩余6980字）