“村BA"賦能鄉(xiāng)村體育發(fā)展的內在邏輯、困境與實踐路徑研究

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【中圖分類號】G807 【文獻標識碼】A 【文章編號】2095-2813（2025）18-0123-04

[Abstract] Using methods such as literature research and logical analysis，taking the "village BA" phenomenon as the entry point，and incombinationwith thebackgroundof theruralrevitalization strategy，this paper explores theinternal logic，practical predicamentsand practical paths ofrural sports events empowering the development of rural sports.The researchresults indicate that its internallogic is manifestedas follows：thesports spiritconsolidates theawarenesof rural community， the participation of the masses activates endogenous power，the "sports + " model promotes the integration ofthetertiaryindustryandtheflowofsports eventis transformedintorevitalizationmomentum.However，thecurrent developmentofrural sports is confrontedwith practical predicamentssuchas identitydisputes，unbalanced capital intervention，lagginginfrastructurendinsuficentintegrationofsportsandtourism.Basedonthis，practicalpathssuch asclarifying thecompetition standardsand positioningof localatributes，balancingcommercialand standardized development，increasing public investment and talent cultivation eforts，anddeepening the linkage effect between the industrial chain and brands are proposed.

[Keywords] "VillageBA";Rural sports;Rural revitalization;Sportsevents

作者簡介：譚維（1995一），男，碩士，助教，研究方向為學校體育。（剩余5606字）