威海特色農(nóng)產(chǎn)品發(fā)展現(xiàn)狀及提質(zhì)增效路徑探索

關(guān)鍵詞：特色農(nóng)業(yè)；市；蘋果；西洋參；無花果

中圖分類號(hào)：S642 文獻(xiàn)標(biāo)志碼：A 文章編號(hào)：1008-1038（2025）06-0074-05

DOI：10.19590/j.cnki.1008-1038.2025.06.013

Exploration of the Development Status and Improvement Path of Characteristic Agricultural Products in Weihai

WANG Chunyan1，HU Yilin2，WANG Zhaoshun2，ZHANG Xin1，SUN Yuyu1，SONG Ye'，DONGShashal* （1. Jinan Fruit Research Institute，All China Federation of Supply and Marketing Co-operatives，Jinan 250220， China; 2.Weihai Agricultural and Rural Affairs Service Center，Weihai 2642OO， China）

Abstract：Weihai city，relying on its unique geographical environment and temperate maritime climate，has developed a characteristic agricultural product industry represented by figs，apples，and American ginseng. However，with the intensification of market competition，rising costs，and insuficient brand influence，the characteristic agricultural products of Weihai urgently need to explore development paths that enhance quality and effciency.This paper systematicall reviewed the current development status of characteristic agricultural products in Weihai city，and analyzed aspects such asplanting techniques，market sales，brand construction， and processing technologies.It explored the path of improving the quality and efficiency of Weihai's characteristicagricultural products through aspects of technological innovation，brand building，industrial chain improvement，and market expansion，aiming to promote the sustainable and healthy development of Weihai's characteristic agricultural product industry.

Keywords： Characteristic agriculture; Weihai city; apple; American ginseng; fig

市位于山東半島東端，憑借獨(dú)特的地理環(huán)境和氣候條件，成為山東省乃至全國重要的特色農(nóng)產(chǎn)品生產(chǎn)基地，培育了眾多的特色農(nóng)產(chǎn)品，如無花果、蘋果、西洋參、花生、櫻桃和茶葉等。（剩余7126字）