數(shù)智時代我國體育文化數(shù)字化發(fā)展路徑研究

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The Digital Development Path of Sports Culture in China in the Era of Digital Intelligence

ZHANG Bo

（Sports Culture Development Center，General Administration of Sport of China，Beijing 1OOo61，China）

Abstract：Withtherapiddevelopmentof thedigitalageandthecontinuous iterationandupdatingof digital technology，the digitalfieldof sportsculturehasusheredinnewprospects.Therefore，Itisnecessarytoconductresearchonthedigital development of sportsculture in China duringthedigitalage.Researchshows that thedigitaldevelopmentofsportsculture in China in theeraof digital intelligencehasfourvalues，namely，achieving a panoramic presentationofculture and enhancing cultural experience;Empowering cultural disseminationandupgrading，enhancing theinfluenceof sportsculture;Promoting cultural protectionandinheritance，stimulating publicparticipationandinterest;Enriching thesuplyofcultural productsand promote thedigital transformationof industries.Atthesame time，basedonafullunderstandingofopportunitiesand challnges，fourdevelopmentpathsareproposed：innovateculturalexperiencesandpromotingdeepintegrationbetweenthe two;Collabratewithmultiplepartiestoexpanddigitalcommunicationmethods;Explorethepotentialof technologyand strengthentheapplicationof digital technology;Focusontheauthenticityofcontentand enhancedigital supervision.

Keywords：the era of digital intelligence;sports culture;digitization

習近平主席在第十屆世界互聯(lián)網(wǎng)大會烏鎮(zhèn)峰會開幕時指出的“應當把握數(shù)字化、網(wǎng)絡化、智能化發(fā)展大勢”[]，為我國文化數(shù)字化發(fā)展提供了重要指引。（剩余13033字）