誠信互助小組數(shù)字化轉(zhuǎn)型在卷煙營銷中的探索與應(yīng)用

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摘要：煙草行業(yè)誠信互助小組數(shù)字化轉(zhuǎn)型，是卷煙營銷的技術(shù)變革、業(yè)務(wù)創(chuàng)新，更是思維轉(zhuǎn)型。文章分析總結(jié)了目前誠信互助小組運用發(fā)展中存在的問題，探索誠信互助小組數(shù)字化轉(zhuǎn)型的應(yīng)用，以期能夠為實現(xiàn)卷煙精益運營及業(yè)務(wù)增長提供借鑒。

關(guān)鍵詞：誠信互助小組；數(shù)字化轉(zhuǎn)型；卷煙營銷；探索；應(yīng)用

doi：10.3969/J.ISSN.1672-7274.2024.01.035

中圖分類號：F 274，TP 3            文獻(xiàn)標(biāo)志碼：B            文章編碼：1672-7274（2024）01-0-03

Exploration and Application of Digital Transformation of Integrity Mutual Aid Group in Cigarette Marketing

CUI Jian， JI Baojing， YUE Xueyin

（He'nan Tobacco Company Xinxiang City Company， Xinxiang 453099， China）

Abstract： The digital transformation of the tobacco industry's integrity mutual aid group is a technological transformation， business innovation， and even a thinking transformation in cigarette marketing. The article analyzes and summarizes the current problems in the application and development of integrity mutual aid groups， explores the application of digital transformation of integrity mutual aid groups， and hopes to provide reference for achieving lean operation and business growth of cigarettes.

Key words： integrity mutual aid group; digital transformation; cigarette marketing; explore; application

1   相關(guān)概念概述

1.1 誠信互助小組

誠信互助小組是由持有煙草專賣零售許可證客戶自發(fā)組成、自愿加入、自愿管理的群眾性組織[1]。（剩余3161字）