社交媒體使用、可持續(xù)供應(yīng)鏈管理與供應(yīng)鏈敏捷性

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中圖分類號：F274；G206 文獻標識碼：A 文章編號：1007-5097（2025）05-0119-10

Social Media Usage，Sustainable Supply Chain Management， and Supply Chain Agility

LI ， ZHANG Shuo1， CHENG Zhu2，LIU Tianya3

（1.School of Economics and Management，Xidian University，Xi'an 71O126， China; 2.School of Information Resource Management，Renmin University of China，Beijing 1Oo872，China; 3.School of Business，SunYat-Sen University，Guangzhou 51O275，China）

Abstract：As customers become more environmentallyconscious and market conditions fluctuate，more companies are adopting sustainablesupplychain management asa long-term strategy.Atthe same time，advancements in digital technologyare driving businesses to use social media to accelerate information exchange，to enhance suply chain transparencyandagility.Taking the B2B manufacturing industryasanexample，thisarticle developsarelational model involving social media usage，sustainable supply chain management，supply chain agility，supply chain risk，and stakeholder pressure.Ananalysisofdata from235manufacturing enterprises in Chinareveals thatboth sustainable supply chain management and social media usage significantly enhance supply chain agility.Sustainable supply chain management partially mediates therelationship between social media usage and supplychainagility.Supplychainrisk negativelymoderates therelationship betweensocial mediaand sustainable management，while stakeholder pressure positively moderates this relationship.

KeyWords：social media usage;sustainablesupplychain management;supplychainagility;supply chain risk;stakeholder pressure

一、引言及文獻綜述

環(huán)境污染、生態(tài)失衡等問題促使企業(yè)實施可持續(xù)供應(yīng)鏈管理，以全方位審查其生產(chǎn)過程和供應(yīng)鏈[]。（剩余20074字）