2024年我國皮卡市場分析和2025年前景預(yù)測

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中圖分類號：U461 收稿日期：2025-04-14 DOI： 10.19999/j.cnki.1004-0226.2025.05.004

Analysisof China's Pickup Market in 2024and Outlook Forecast for 2025

Meng Qingsil Hu Jiannan2 Liu Zhanyuan2 1.China Automotive Technology and Research Center Co.，Ltd.，Tianjin 30o380，China 2.Shandong New Blue Environmental Protection Technology Co.，Ltd.，Weifang 2610oo，China

Abstract：In2O24，China's pickupmarketexperiencedadecline insalesbutaccelerated trends towardpremiumizationandpassenger-orientedfeatures，drivenbypolicyrelaxation，newenergytechnologyinnovation，andconsumptionupgrades.Thispaperaalyzes themarkethroughcros-refereningsalesdataandproductcharacteristics，focusingonegioaldistrbution，competitiveladsap， andfuel-type features.The domestic market exhibitsa"strong west，weakeast"pattem，while heexportmarketremainsrobust.Asthe automotive industry embraces new energy technologies，new energy pickup sales reached 12 Oo0 units，a 61.3% year-on-year increase， with a penetration rate of 4.3% .However，challnges such as low user acceptance and usage constraints persist.Looking ahead，the pickupmarktwillfousonelectrificatin，intelligencendcustomzation，ithdomesticsalesexpetedtoabilizeandslightlyincrease in 2025.

KeyWords：Pickup;MarketAnalysis;NewEnergy;OutlookForecast

1皮卡市場發(fā)展綜述

從國際市場來看，皮卡車型在全球市場中扮演重要角色，特別是北美、東南亞地區(qū)，因其多用性和耐用性受到市場青睞。（剩余3669字）