企業(yè)品牌營(yíng)銷策略分析

【摘要】 本文主要圍繞企業(yè)品牌管理與市場(chǎng)營(yíng)銷內(nèi)涵，從新經(jīng)濟(jì)形勢(shì)下企業(yè)品牌營(yíng)銷的重要性，企業(yè)品牌營(yíng)銷的有效策略，企業(yè)品牌營(yíng)銷的保障機(jī)制這三個(gè)方面展開深入分析，進(jìn)一步突出企業(yè)品牌管理和市場(chǎng)營(yíng)銷工作的重要性，希望給相關(guān)企業(yè)帶來(lái)啟發(fā)和新路徑。

【關(guān)鍵詞】 企業(yè)品牌;市場(chǎng)營(yíng)銷;策略分析

【DOI編碼】 10.3969/j.issn.1674-4977.2022.01.007

Analysis of Enterprise Brand Marketing Strategy

ZHAO Hai-ming，XIAO Zhi-liang

（Loudi Xiaoxiang Vocational College，Loudi 417000 China）

Abstract： Focusing on the connotation of enterprise brand management and marketing，this paper makes an in-depth analysis from three aspects：the importance of enterprise brand marketing under the new economic situation，the effective strategy of enterprise brand marketing and the guarantee mechanism of enterprise brand marketing，hoping to further highlight the importance of enterprise brand management and marketing，and bring inspiration and new paths to relevant enterprises.

Key words： corporate brand;marketing;strategic analysis

在新經(jīng)濟(jì)形勢(shì)下，企業(yè)可以通過規(guī)范化的品牌管理和市場(chǎng)營(yíng)銷活動(dòng)創(chuàng)造更多的經(jīng)濟(jì)效益，增強(qiáng)消費(fèi)者對(duì)企業(yè)的信任度，全面提升企業(yè)綜合競(jìng)爭(zhēng)力。（剩余4181字）