出版產(chǎn)業(yè)對外貿(mào)易政策演進與績效評估

—基于政府規(guī)制視角的分析（1992—2020年）

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[摘 要] 以規(guī)制理論為視角，通過梳理1992—2020年出版產(chǎn)業(yè)對外貿(mào)易政策，探究其由進入規(guī)制向規(guī)制改革與重建的演進特征，并根據(jù)出版產(chǎn)業(yè)進出口貿(mào)易總額、進出口數(shù)量和版權(quán)引進輸出比三項指標評估此階段產(chǎn)業(yè)績效，從而檢驗政府規(guī)制效益，揭示政府規(guī)制與出版產(chǎn)業(yè)對外貿(mào)易發(fā)展的關(guān)系。

[關(guān)鍵詞] 政府規(guī)制 出版產(chǎn)業(yè) 對外貿(mào)易政策 產(chǎn)業(yè)績效

[中圖分類號] G231 [文獻標識碼] A [文章編號] 1009-5853 （2022） 01-0042-09

The Evolution and Performance Evaluation of Foreign Trade Policy in Publishing Industry： an Analysis from the Perspective of Government Regulation （1992—2020）

Zhi Xiaoting He Yiting

（School of Literature and Journalism，Sichuan University，Chengdu，610207）

[Abstract] From the perspective of regulation theory， this paper explores the evolution characteristics of its entry regulation to regulation reform and reconstruction by combing the foreign trade policy of publishing industry from 1992 to 2020， and evaluates the industrial performance according to the total import and export trade， import and export quantity and copyright import and export ratio of publishing industry， so as to test the benefit of government regulation and reveal the relationship between government regulation and the development of foreign trade in publishing industry.

[Key words] Government regulation Publishing industry Foreign trade policy Industrial performance

1 引 言

1992年10月，黨的“十四大”正式提出建立社會主義市場經(jīng)濟體制的目標，放松規(guī)制成為中國產(chǎn)業(yè)規(guī)制改革的主流[1]，但由于出版產(chǎn)業(yè)具有鮮明的意識形態(tài)，1992年至2001年十年間，政府對出版業(yè)的規(guī)制仍未放松，期間以加強版權(quán)貿(mào)易規(guī)制為核心。（剩余9948字）