出版產(chǎn)業(yè)對(duì)外貿(mào)易政策演進(jìn)與績(jī)效評(píng)估

—基于政府規(guī)制視角的分析（1992—2020年）

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[摘 要] 以規(guī)制理論為視角，通過(guò)梳理1992—2020年出版產(chǎn)業(yè)對(duì)外貿(mào)易政策，探究其由進(jìn)入規(guī)制向規(guī)制改革與重建的演進(jìn)特征，并根據(jù)出版產(chǎn)業(yè)進(jìn)出口貿(mào)易總額、進(jìn)出口數(shù)量和版權(quán)引進(jìn)輸出比三項(xiàng)指標(biāo)評(píng)估此階段產(chǎn)業(yè)績(jī)效，從而檢驗(yàn)政府規(guī)制效益，揭示政府規(guī)制與出版產(chǎn)業(yè)對(duì)外貿(mào)易發(fā)展的關(guān)系。

[關(guān)鍵詞] 政府規(guī)制 出版產(chǎn)業(yè) 對(duì)外貿(mào)易政策 產(chǎn)業(yè)績(jī)效

[中圖分類(lèi)號(hào)] G231 [文獻(xiàn)標(biāo)識(shí)碼] A [文章編號(hào)] 1009-5853 （2022） 01-0042-09

The Evolution and Performance Evaluation of Foreign Trade Policy in Publishing Industry： an Analysis from the Perspective of Government Regulation （1992—2020）

Zhi Xiaoting He Yiting

（School of Literature and Journalism，Sichuan University，Chengdu，610207）

[Abstract] From the perspective of regulation theory， this paper explores the evolution characteristics of its entry regulation to regulation reform and reconstruction by combing the foreign trade policy of publishing industry from 1992 to 2020， and evaluates the industrial performance according to the total import and export trade， import and export quantity and copyright import and export ratio of publishing industry， so as to test the benefit of government regulation and reveal the relationship between government regulation and the development of foreign trade in publishing industry.

[Key words] Government regulation Publishing industry Foreign trade policy Industrial performance

1 引 言

1992年10月，黨的“十四大”正式提出建立社會(huì)主義市場(chǎng)經(jīng)濟(jì)體制的目標(biāo)，放松規(guī)制成為中國(guó)產(chǎn)業(yè)規(guī)制改革的主流[1]，但由于出版產(chǎn)業(yè)具有鮮明的意識(shí)形態(tài)，1992年至2001年十年間，政府對(duì)出版業(yè)的規(guī)制仍未放松，期間以加強(qiáng)版權(quán)貿(mào)易規(guī)制為核心。（剩余9948字）