冰雪消費行為的微觀機制：基于長三角居民消費體驗的實證研究

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中圖分類號：G80-32/G80-052 文獻標識碼：A 文章編號：1002-3488（2025）02-0043-08

Abstract：Againstthe backdrop of advocating the high-quality development oficeand snow sports in the new era， theYangtzeRiverDeltaregion，as themosteconomicallydynamicand innovativeregioninChina，is expected to expanddomestic demand through ice and snow consumption.This paper uses research methods such as model hypothesisandquestionnairesurvey，aswellasthe Structural EquationModel（SEM），tostudytheiceand snow consumption situation ofresidents in the YangtzeRiver Deltaregionand explore the internal driving mechanism of ice and snow consumption behavior.Itis concluded thatthe formation of iceand snow consumption behavior is a dynamic interaction process between internal and external driving forces;consumption experiences such as entertainment，escapism，aestheticsandeducationallplayimportantroles inpromotingconsumers'wilingness to participateand effectively shape consumers’behaviors;negative factors willrestrictthe potentialof iceand

snowconsumption，especiallyinregionswithrelatively lagging economic development.It is recommended tooptimize the coordinated development layout of the Yangtze River Delta region and promote the optimizationand upgradingof the iceand snow industrychain;the governmentshould strengthen the policy guidance for the ice and snow consumption market and promote the optimization of the external environment; increase the promotion of ice and snow

culture and cultivate young consumer groups;promote the crossborder integrationand innovationofthe ice and snowindustry，expand themarket space，and comprehensively enhance thevitalityoficeandsnowconsumption in the Yangtze River Delta region.

Key words：ice and snow consumption; consumption experience; consumption driving force;micro-mechanism; Yangtze River Delta region

1研究背景與目的

在新發(fā)展格局下，提振消費擴大內(nèi)需是促進經(jīng)濟高質(zhì)量發(fā)展的重要戰(zhàn)略舉措。（剩余10946字）