中間地帶:媒介化治理的情境、敘事與協(xié)商機(jī)制

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中圖分類號(hào):G206 文獻(xiàn)標(biāo)志碼:A 文章編號(hào):1672-1101(2025)04-0093-09
Middle Zone: The Context, Narrative and Negotiation Mechanism ofMediated Governance
CHEN Jiefeng
(School of Journalism and Communication, Lanzhou University,Lanzhou 73oooo, China)
Abstract: In modern society,the media not only reconstructs the public relations of social interaction, but also is deeply embedded in various links of social governance,and constructs a“ middle zone” among social governance, public relations and individual life. As a new media scene,the“middle zone” is becoming a new way of social narrative. Social narratives are increasingly showing trends such as immediacy, individualization, chatinization and transparency due to media intervention. These evolutionary trends jointly construct the “instant narrative” paradigm.Research shows that“ instant narrative” has become an important social interaction mechanism in the media era through the dialogue space of“individual voice” and the meaning space of“self-involvement”.Together with the“middle zone”,it has reshaped the social govermance and interaction mechanism in the media era.The mediated social consultation mechanism formed by the internal and external synergy of the two not only embeds social governance in allaspects of social life,but also makes social governance a kind of“universal morality” in daily life.
Key words: mediated governance; instant explanation; middle zone; instant narrative; self-involvement
“深圳衛(wèi)健委”公眾號(hào)的成功崛起引發(fā)了對(duì)政務(wù)新媒體在社會(huì)治理中角色的重新思考。(剩余16366字)