邊疆民族地區(qū)農(nóng)業(yè)品牌培育難點(diǎn)與重點(diǎn)

摘  要：德宏州農(nóng)業(yè)品牌培育面臨品牌培育意識淡薄、產(chǎn)品品牌賦能效應(yīng)低、品牌發(fā)展基礎(chǔ)薄弱、營銷傳播形式簡單、品牌輻射影響力小等難點(diǎn)；立足邊疆民族地區(qū)實(shí)際，開展筑牢品牌發(fā)展基礎(chǔ)，構(gòu)建農(nóng)業(yè)品牌體系，完善品牌發(fā)展機(jī)制，挖掘品牌文化內(nèi)涵，提升品牌營銷能力等重點(diǎn)工作，積極打造德宏特色農(nóng)業(yè)品牌。

關(guān)鍵詞：農(nóng)業(yè)品牌培育；現(xiàn)狀；難點(diǎn)；重點(diǎn)；邊疆民族地區(qū)

Abstract： The cultivation of agricultural brand in Dehong Prefecture is faced with some difficulties， such as weak awareness of brand cultivation， low brand enabling effect， weak foundation of brand development， simple form of marketing communication， small influence of brand radiation and so on. Based on the reality of the frontier minority areas， we should build a solid foundation for brand development， build an agricultural brand system， improve the brand development mechanism， excavate the connotation of brand culture， enhance brand marketing ability and other key tasks， and actively build an agricultural brand with Dehong characteristics.

Keywords： agricultural brand cultivation; current situation; difficulties; key; frontier ethnic areas

品牌是農(nóng)業(yè)核心競爭力的綜合體現(xiàn)，是農(nóng)業(yè)強(qiáng)國的重要標(biāo)志。（剩余7001字）