國家體育消費(fèi)試點(diǎn)城市"政策與體育企業(yè)新質(zhì)生產(chǎn)力水平的相關(guān)關(guān)系

——基于空間雙重差分模型的分析

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Abstract Using 44 representative sports enterprises listed on the Shanghai and Shenzhen A-share markets from2011 to 2O22 as the data sample，a spatial difference-in-differences model was employed to analyze the relationship between the“National Sports Consumption Pilot Cities”policyand the levelof new quality productive forces in sports enterprises..The empirical results reveal that，the policy helpssports enterprises in pilot cities increase their new-quality productive forces by 2.00% ，and it not only affects sports enterprises in pilot citiesbut also those in neighboring cities;this correlation remainsvalid after placebo tests and robustnes tests. Enterprise digital innovation servesasa partial mediator，accounting for 35.5% inthis correlation.Under the influence of this policy，the new-quality productivity of sample enterprises has difused from China's southeastern coastal areas to the western and northern regions， with an increasingly expanding geographical distribution range.These findings not only deepen understanding of new-quality productivity of sports enterprises，but also provide a basis for expanding the implementation scope of the“National Sports Comsumption Pilot Cities” policy and offer references for sports enterprises to enhance their market competitiveness.

Keywords sports industry; national sports consumption pilot cities; sports enterprises; new-quality productivity; spatialdifference-in-differencesmodel

習(xí)近平在2023年9月首次提出新質(zhì)生產(chǎn)力的概念[1，在2024年中共中央政治局第十一次集體學(xué)習(xí)時強(qiáng)調(diào)，新質(zhì)生產(chǎn)力是創(chuàng)新起主導(dǎo)作用，擺脫傳統(tǒng)經(jīng)濟(jì)增長方式、生產(chǎn)力發(fā)展路徑，具有高科技、高效能、高質(zhì)量特征，符合新發(fā)展理念的先進(jìn)生產(chǎn)力質(zhì)態(tài)。（剩余20987字）