品牌競爭力提升策略探析

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【摘要】隨著消費(fèi)市場的不斷擴(kuò)大和競爭的日益激烈，企業(yè)品牌競爭力已經(jīng)成為企業(yè)發(fā)展的重要指標(biāo)之一。本文在闡述品牌競爭力的相關(guān)理論的基礎(chǔ)上，對影響企業(yè)品牌競爭力的因素進(jìn)行分析，提出企業(yè)品牌競爭力提升的策略，為企業(yè)的品牌戰(zhàn)略提供參考。

【關(guān)鍵詞】品牌；競爭力；提升策略

【DOI編碼】10.3969/j.issn.1674-4977.2023.05.057

On the Strategies of Improving Brand Competitiveness

DAI Jinxuan

（Chongqing GaojiAdvertisement Media co.， Ltd.， Chongqing 400000， China）

Abstract： With the continuous expansion of the consumer market and the increasingly fierce competition， the brand competitiveness of enterprises has become one of the important indicators of enterprise development. On the basis of expounding the relevant theories of brand competitiveness， this paper analyzes the factors that affect the brand competitiveness of enterprises， and puts forward the strategies to enhance the brand competitiveness of enterprises， so as to provide reference for the brand strategy of enterprises.

Key words： brand； competitiveness； promotion strategy

0引言

在如今競爭激烈的市場環(huán)境下，企業(yè)要想在市場中脫穎而出，實(shí)現(xiàn)持續(xù)發(fā)展，就必須提升自身的品牌競爭力。（剩余4501字）