基于用戶畫像的高校閱讀推廣模式創(chuàng)新研究

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中圖分類號：G252.1 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號:2096-4110(2025)07(b)-0184-05

Research on the Innovation of University Reading Promotion Models Based on User Profiles

YANGYafei (Zhejiang Hengdian Film&Television College Library,Dongyang Zhejiang,322118, China)

Abstract:Therearealargenumberoflibrariesof diferentsizesandtypesdistributedindifferentuniversities.Theselibraries havemultiplefunctionsandcanplayacrucialroleincreatingabookishcampus,inheritingcampusculture,andpromotingnational reading work.Universitylibrariescanbeterservereadersandmeet theirreading needs inatimelymannerbyprovidingreadingpro motionservices.Withthedevelopmentofthetimes,thenedsofreadersareconstantlyincreasingandchanging,whichalsoprovides newandhigherrequirementsfortheeadingpromotionodeofuniversitylibraries.Inthisontext,universitiesshouldactivelyutilize userprofilingtechnologytodevelopandiovatetheirownreadingpromotionmodels.Thearticlebrieflyintroducestherelevantmodelsforconstructinguserprofilesforuniversityreaders,andanalyzestheadvantagesanddisadvantagesofusinguserprflsforuniversityreadingpromotion.Furthermore,basedonuserprofiles,innovativeapproachesforpromotingreading inuniversitiesaepr posed,includingiplementigtargeeddanceccodingtoeadersradingedsndelyingonlbrayetrievalplatfostocay out reading promotion.

Key Words: Universities; Libraries; User profiling; Reading promotion; Models; Innovation

全民閱讀是一個(gè)國家、一個(gè)民族精神發(fā)育、文明傳承的重要途徑，通過大力發(fā)展全民閱讀，可以促進(jìn)個(gè)人素質(zhì)的提升，增強(qiáng)我國文化軟實(shí)力，同時(shí)也可為社會(huì)發(fā)展與進(jìn)步提供強(qiáng)有力的文化保障。（剩余7346字）