“雙循環(huán)”下博物館文創(chuàng)產(chǎn)品的創(chuàng)新設(shè)計(jì)路徑研究

——基于文化價(jià)值鏈與經(jīng)濟(jì)賦能的協(xié)同視角

打開(kāi)文本圖片集

中圖分類號(hào)：G269.27 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：2096-4110（2025）07（b）-0069-05

Research on Innovative Design Pathways for Museum Cultural Creative Products under the "Dual Circulation" Strategy

-A Collaborative Perspective Based on Cultural Value Chain and Economic Empowerment

PAN Jing

（Xinyang Normal University，Xinyang Henan， 464OoO， China）

Abstract： Underthe strategic guidanceof thenew development patern of "dual circulation"，the museum cultural andcreative industryasaeylinkconectingculuralinheritaneandeconmicgowth，sfacingaistoricalopportunitytotrafofro sourcedependenttoinnovationdriven.Thissudyisbasdonthetheoreticalframeworkofculuralonomics，integratingalueha analysisandexperienceconomytheorytoconstructaninovativemodelof"three-levelculturaldevelopment-four-dimesional scentrigeringualcycleollborativempoweent"，systematiallconstructigteitealmanisofulualc transformingintoeconomic value.Through mixed researchonfirst levelmuseums suchasthe Palace Museum and DunhuangAcademy，thisstudyreveals the"socialcultural"dualwheldrivingmodelintheconsumptionbehaviorofGenerationZ，providing newevidenceforsolvigteprobofuluraldisouts.Inesponsetothepraccaldiffultisofinsufcentcollaboraioninedustrialchainand marginalizationofsmallandmedium-sized museums，theinnovationpathdesigniscompletedthrough fourpartssupply sideinovationmodel，demandsidetriggringmechanism，industrialchaincollborationsheme，anddualcirculationcoction strategy，toprovidetheoreticalparadigmsandpracticalblueprintsforpromotingculturaltradefrom"goingout"to "going in".

Key Words： Dual Circulation; Museum cultural creativity; Cultural valuechain;Economic empowerment; Innovationpathways; ultural discount

目前，“雙循環(huán)”已經(jīng)成為近年來(lái)中國(guó)經(jīng)濟(jì)發(fā)展的關(guān)鍵詞，“雙循環(huán)”新發(fā)展格局的提出促使文化產(chǎn)業(yè)進(jìn)行轉(zhuǎn)型升級(jí)。（剩余7123字）