鄉(xiāng)村振興視域下重慶農(nóng)村電商發(fā)展影響因素分析

摘  要：該文基于鄉(xiāng)村振興背景下對影響重慶農(nóng)村電商發(fā)展因素進(jìn)行灰色關(guān)聯(lián)度分析。研究結(jié)果顯示，農(nóng)村互聯(lián)網(wǎng)寬帶接入用戶對重慶農(nóng)村電商發(fā)展影響程度最大，根據(jù)實證分析結(jié)果，該文提出鄉(xiāng)村振興視域下重慶農(nóng)村電商發(fā)展的具體對策和建議。

關(guān)鍵詞：鄉(xiāng)村振興戰(zhàn)略；重慶農(nóng)村電商；農(nóng)產(chǎn)品上行；灰色關(guān)聯(lián)度分析；電商平臺

中圖分類號：F327      文獻(xiàn)標(biāo)志碼：A          文章編號：2096-9902（2024）12-0029-04

Abstract： Based on the background of rural revitalization， this paper analyzes the gray correlation degree of the factors affecting the development of rural e-commerce in Chongqing. The results show that rural Internet broadband access users have the greatest impact on the development of rural e-commerce in Chongqing. According to the results of empirical analysis， this paper puts forward specific countermeasures and suggestions for the development of rural e-commerce in Chongqing from the perspective of rural revitalization.

Keywords： Rural Revitalization Strategy; rural e-commerce in Chongqing; uplink of agricultural products; grey correlation analysis; e-commerce platform

黨的十九大報告指出，實施鄉(xiāng)村振興戰(zhàn)略。（剩余5994字）