活態(tài)傳承：甘肅非遺短視頻傳播路徑分析

【摘要】“短視頻+非遺”開辟了推廣非遺文化的新途徑，也真正實現(xiàn)了非遺文化的“活態(tài)傳承”。文章以當前關注度較高的抖音與快手App為數(shù)據(jù)平臺，分析甘肅非遺文化的短視頻傳播特征與不足，并提出甘肅非遺文化短視頻活態(tài)傳承的路徑與策略。

【關鍵詞】 甘肅非遺文化；短視頻傳播；活態(tài)傳承

【中圖分類號】 G206.3  【文獻標識碼】 A

【文章編號】 2095-7009（2024）05-0088-05

Living Inheritance： An Analysis of Dissemination Pathof Intangible Cultural Heritage Short Videos in Gansu

YANG Xiao-yan， WANG Bing-bing

（School of Journalism and Communication， Lanzhou University of Arts and Sciences， Lanzhou， Gansu， 730000）

Abstract：“Short video + intangible cultural heritage” has opened up a new way to promote intangible cultural heritage， and has truly realized the “l(fā)iving inheritance” of intangible cultural heritage. Based on the current data platform of Tiktok and Kuaishou APPs， this paper analyzes the characteristics and shortcomings of short video transmission of Gansu intangible cultural heritage， and puts forward the path and strategy of short video inheritance of Gansu intangible cultural heritage.

Key words：Gansu intangible cultural heritage， short video communication， living inheritance

非物質文化遺產(chǎn)的“活態(tài)傳承”由“活態(tài)文化”一詞演進而來，主要是運用文字、影像等各種現(xiàn)代化方式記錄非物質文化遺產(chǎn)項目，核心是大力傳承與發(fā)展非物質文化遺產(chǎn)。（剩余8143字）