鄉(xiāng)村文旅產(chǎn)業(yè)數(shù)字化振興機(jī)理與路徑研究

摘要 圍繞數(shù)字賦能文旅產(chǎn)業(yè)發(fā)展的相關(guān)問題，聚焦于數(shù)字賦能文旅產(chǎn)業(yè)發(fā)展機(jī)理，從現(xiàn)階段發(fā)展面臨的阻滯問題入手，剖析數(shù)字賦能鄉(xiāng)村文旅產(chǎn)業(yè)高速發(fā)展的內(nèi)生機(jī)理，提出數(shù)字賦能文旅產(chǎn)業(yè)的發(fā)展路徑，即理念更新、職能更新、融合更新和服務(wù)更新，最終實現(xiàn)鄉(xiāng)村文旅產(chǎn)業(yè)的全面振興。

關(guān)鍵詞 鄉(xiāng)村文旅產(chǎn)業(yè);數(shù)字化;機(jī)理;路徑

中圖分類號 F323  文獻(xiàn)標(biāo)識碼 A  文章編號 0517-6611（2022）07-0239-04

doi：10.3969/j.issn.0517-6611.2022.07.057

開放科學(xué)（資源服務(wù)）標(biāo)識碼（OSID）：

Mechanism and Path Study on Digitization of Rural Cultural Tourism Industry

CHEN Ling-yun1， PENG Shou-ping2

（1. Zhejiang College of Security Technology， Wenzhou， Zhejiang 325200;2. Wenzhou Vocational College of Science and Technology， Wenzhou， Zhejiang 325006）

Abstract The key to develop the cultural tourism industry is to focus on its digitization.We analyzed the endogenous mechanism in high-speed development of the rural cultural tourism industry from its current situation and pain points. In order to boost the digitization of the rural cultural tourism industry， we proposed the following development paths： conception renew， function renew， integration renew and service renew.

Key words Rural cultural tourism industry;Digitization;Mechanism;Path

《中華人民共和國國民經(jīng)濟(jì)和社會發(fā)展第十四個五年規(guī)劃和2035年遠(yuǎn)景目標(biāo)綱要》指出，要實施文化產(chǎn)業(yè)數(shù)字化戰(zhàn)略;要全面推進(jìn)鄉(xiāng)村振興戰(zhàn)略，實施鄉(xiāng)村建設(shè)行動;要深入發(fā)展智慧旅游[1]。（剩余8537字）