新媒體語境下的圖書館閱讀推廣服務(wù)創(chuàng)新發(fā)展策略

——以南通市圖書館“圖書管家”為例

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Innovative Development Strategies for Library Reading Promotion Services in the Context of New Media： Taking the“Book Steward" of Nantong Library as an Example

WangJun，LinYing，ZhangXiaoyu， ZhangYue，YinSiwei

AbstractTherapiddevelopment of new media hasnot onlychanged users’means of obtaining information，but also drivenchanges in their reading behavior，and providedconditions for the innovative development of library reading promotion services.Public libraries need to innovate theirservice contentand disseminationchannels toachieve innovative reading promotionservicesandmaximizeserviceeficiency.Inresponsetothesituation，NantongLibraryhaslaunched the “Book Steward”service，aiming toquicklyincrease the influenceandreaderparticipationof thelibrarythrough shortvideo productionand publishing，live event planning and execution，and multi-channel literature recommendation. KeywordsNew media. Short video.Live streaming.Public library.Reading promotion.

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新時代以來，黨中央深人實施文化惠民工程，推進(jìn)公共文化高質(zhì)量發(fā)展，重視全民閱讀的有效開展[。（剩余9435字）