基于用戶小數(shù)據(jù)的學(xué)科服務(wù)精準(zhǔn)營(yíng)銷實(shí)現(xiàn)流程與策略分析

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分類號(hào) G258.6

DOI10.16810/j.cnki.1672-514X.2025.03.003

Analysis on Implementation Process and Strategy of Subject Service Precision Marketing Based on Users’ Small Data

Wan Wenjuan

AbstractSubject service precision marketing can promote the sustainable，eficient and in-depth development of subjectservice.Users’smalldataisthebasis of accurately identifyingusers’realneedsandthefundamental guarantee of realizing subject service precision marketing.It is necessary toapply users’smalldata tosubject service precision marketing.The application of users’smalldata in subject service precision marketing includes four process modules： users’smalldatacollection，users’smalldata processng，users’smalldataapplication and precision marketing sheme feedback.The specific implementation strategy includes emphasizing the collction of multiple users’data channels， introducing advanced technology to assist data processing，formulating scientific and reasonable marketing plans，and conducting regular marketing feedback evaluations.

KeywordsSmall data. Users’small data.Subject service.Precision marketing.

0 引言

早在2012年，學(xué)者布賴恩·普羅菲特（BrianProffitt）就已經(jīng)意識(shí)到小數(shù)據(jù)的重要作用[1]美國(guó)康奈爾大學(xué)教授德伯哈爾·艾絲?。―eborahEstrin）指出，從用戶上網(wǎng)和使用各種移動(dòng)設(shè)備過程中產(chǎn)生的大量行為軌跡數(shù)據(jù)中提取的個(gè)體數(shù)據(jù)，可以為揭示用戶行為模式規(guī)律提供依據(jù)，這些個(gè)體數(shù)據(jù)即為大數(shù)據(jù)時(shí)代的小數(shù)據(jù)[2。（剩余8377字）