中國(guó)汽車(chē)銷(xiāo)售細(xì)分市場(chǎng)及消費(fèi)結(jié)構(gòu)發(fā)展研究

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摘 要：文章首先介紹了中國(guó)汽車(chē)新車(chē)銷(xiāo)售市場(chǎng)和二手車(chē)市場(chǎng)發(fā)展?fàn)顩r;其次，分別對(duì)細(xì)分市場(chǎng)及其消費(fèi)結(jié)構(gòu)特點(diǎn)進(jìn)行了分析;文章還提出了汽車(chē)市場(chǎng)未來(lái)發(fā)展趨勢(shì)，指出電動(dòng)車(chē)將穩(wěn)步提升，智能化網(wǎng)聯(lián)技術(shù)引領(lǐng)汽車(chē)技術(shù)躍升，二手車(chē)市場(chǎng)加速健康發(fā)展。

關(guān)鍵詞：細(xì)分市場(chǎng) 消費(fèi)結(jié)構(gòu) 發(fā)展趨勢(shì)

Research on the Development of China's Automobile Sales Segment Market and Consumption Structure

Chang Jiangxue Bai Xuefeng

Abstract：The article firstly introduces the development of China's new car sales market and second-hand car market; secondly， it analyzes the market segments and their consumption structure characteristics; the article also proposes the future development trend of the auto market， pointing out that electric vehicles will steadily improve， the intelligent network technology leads the leap of automobile technology， and the used car market accelerates the healthy development.

Key words：market segment， consumption structure， development trend

1 中國(guó)汽車(chē)市場(chǎng)概況

1.1 新車(chē)銷(xiāo)售市場(chǎng)發(fā)展迅速

經(jīng)過(guò)數(shù)十年的高速經(jīng)濟(jì)發(fā)展，汽車(chē)市場(chǎng)穩(wěn)步前進(jìn)，2013年汽車(chē)年產(chǎn)銷(xiāo)量突破兩千萬(wàn)輛，2017年產(chǎn)銷(xiāo)量達(dá)到巔峰，近兩年年產(chǎn)量銷(xiāo)量2500萬(wàn)輛左右，穩(wěn)定略有降低。（剩余4262字）