數(shù)字技術(shù)驅(qū)動(dòng)體育產(chǎn)業(yè)創(chuàng)新的機(jī)理、現(xiàn)實(shí)困囿與紓解路徑

中圖分類號(hào)：G812 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1009-9840（2025）03-0001-07

Abstract：Digital technology has been widely applied in all aspects of sports industry， and how digital technology drives sports industry innovation has become focus of attention. This study focuses on the innovative application of digital technology in the sports industry. Research results show that the application of digital technology has a significant effect on optimizing the sports industry structure， expanding the market scale， and improving technical levels. However， it is worth noting that the sports industry faces problems such as unreasonable resource allocation， insufficient scientific and technological innovation， lack of professional talents， insufficient policy support or funding. Therefore， it is necessary to deepen the cross - departmental and cross - regional coordination and cooperation mechanism to promote the coordinated development of the sports industry as a whole; increase support for sports industry technological innovation to accelerate the process of transforming scientific and technological achievements into practical applications ； promote the deep integration of production， learning， and research to build an efficient collaborative innovation system; improve relevant supporting policies to stimulate the innovative vitality and enthusiasm of enterprises; pay atention to cultivating cross- disciplinary talents with knowledge and skills， and inject new vitality and impetus into the sustained innovation of China's sports industry.

Key words： digital technology; sports industry innovation; digital processing; emerging technology

2021年頒布的《“十四五”體育發(fā)展規(guī)劃》著重指 出，必須強(qiáng)化數(shù)字技術(shù)在體育領(lǐng)域的創(chuàng)新性應(yīng)用，充分

利用并發(fā)揮各項(xiàng)要素在推動(dòng)體育產(chǎn)業(yè)創(chuàng)新進(jìn)程中的關(guān)鍵作用，促進(jìn)數(shù)字技術(shù)與體育產(chǎn)業(yè)的深度融合與協(xié)同創(chuàng)新[1]。（剩余12273字）