民俗文創(chuàng)產(chǎn)品的敘事性設(shè)計(jì)探索

——以上海阿婆茶為例

打開(kāi)文本圖片集

Shanghai Qingpu Grandma Tea is not only a carrier oftea culture， but also carries rich  customs and traditions.This article explores how narrative design can be appliedto folk cultural and creative products to protect andinherit folk culture. The article takes Shanghai  GrandmaTea as an example to analyze design strategies fromthree aspects： narrative theme， structural setting， andimage design. By exploring the cultural connotations ofGrandma tea and  combining modern design concepts， wecreate products with traditional charm and contemporarycharacteristics. In the future， narrative design will playa greater role in folk  cultural and creative products，bringing opportunities for the inheritance and innovationof folk  culture.

序言

隨著經(jīng)濟(jì)的快速發(fā)展和人民生活水平的顯著提高，公眾對(duì)于文化產(chǎn)品的消費(fèi)需求日益增長(zhǎng)，對(duì)產(chǎn)品所蘊(yùn)含的文化意蘊(yùn)和精神價(jià)值的關(guān)注也愈發(fā)顯著。（剩余2679字）