數(shù)字化賦能河北省農(nóng)民合作社營銷新發(fā)展

摘要 隨著數(shù)字鄉(xiāng)村建設(shè)工作扎實開展，河北省農(nóng)業(yè)正在朝著網(wǎng)絡(luò)化、數(shù)字化、信息化和智能化的方向發(fā)展。河北省種植類農(nóng)民合作社作為市場主體之一，其營銷也需要數(shù)字化升級。研究發(fā)現(xiàn)，建設(shè)合作社營銷數(shù)據(jù)庫、推進品牌建設(shè)、利用新媒體營銷和建設(shè)數(shù)字化渠道可以賦能農(nóng)民合作社營銷新發(fā)展。

關(guān)鍵詞 農(nóng)民合作社；數(shù)字鄉(xiāng)村；合作社營銷

中圖分類號 F724.6   文獻標識號 A

文章編號 1007-7731（2023）06-0008-05

Abstract With the solid development of digital village construction， agriculture in Hebei Province is developing towards networking， digitization， informatization and intelligence. As one of the main market players， the marketing of planting farmers' cooperatives in Hebei Province also needs digital upgrading. The research showed that the construction of cooperative marketing database， the promotion of brand building， the use of new media for promotion and the construction of digital channels can enable the new development of farmers' cooperatives marketing.

Keywords farmers' cooperatives; digital village; cooperative marketing

截至2021年8月，河北省有農(nóng)民合作社11.2萬家[1]，居全國第3位[2]，超過1/2的合作社是種植類合作社。（剩余6531字）