迷因理論視域下圖書館“爆款”型內(nèi)容特質(zhì)與創(chuàng)制路徑

——以460條小紅書文本為例

打開文本圖片集

中圖分類號(hào)：G252 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1003-7136（2025）04-0039-08

Abstract：This paper investigates 46O highly interactivecontent texts under the theme of library on rednote，using web data mining method and content analysis method to identify textual characteristics of high-engagement content inthelibrary.Itisfoundthathottexts contentof libraryfollows five paterns：novel thematiccontent，diferentiated motional text，simplified knowledge translation，lightweightuser participation，and entertaining textual cores.The core objective is to explore difusion and flow strategies for library cultural content through meme theory.Based on this，this paper proposes a text creation strategy of library cultural content through content restructuring，intelligent operation，and user co-creation.

Keywords ：meme theory； library marketing；reading promotion；rednote；new media

0 引言

2025年政府工作報(bào)告再次提出“深化全民閱讀活動(dòng)推動(dòng)優(yōu)質(zhì)文化資源直達(dá)基層”[1]。（剩余10817字）