跨界合作在乳制品企業(yè)銷售優(yōu)化策略中的應(yīng)用研究

——以寧夏A奶業(yè)公司為例

打開文本圖片集

中圖分類號：F426.82；F274 文獻標識碼：Adoi：10.3969/j.issn.1002-204x.2025.04.012

文章編號：1002-204X（2025）04-0062-05

A Study on Application of Cross-Border Cooperation in Sales Optimization Strategy of Dairy Enterprises - Taking A Dairy Company in Ningxia as an Example

Liu Yan’， Li Shucheng2 （1.Ningxia Agricultural Reclamation Group， Yinchuan，Ningxia 75OO21; 2.Ningxia Academy of Agricultureand Forestry Sciences， Yinchuan， Ningxia 750002）

Abstract The theoretical basis and mechanism of cross-border cooperation were expounded. The current situationofcross-border cooperation ofNingxia A Dairy Companyandthe challenges faced bythe sales business of the dairy industry wereanalyzed.Aiming at problems such assmall product diferentiationand inability to meet the changes in consumer demands，coresponding optimization strategies are proposed in terms ofachieving product diferentiation throughcross-bordercooperation，integrating saleschannels throughresource sharing，and enhancing theabilityof salesoperationandmanagement，inorder to improve thecompetitiveness， profitability and sustainability of enterprises.

Key Words Cross-border cooperation; Dairy company; Sales business; Optimization strategy

目前，乳制品公司銷售業(yè)務(wù)面臨國外產(chǎn)品沖擊、市場需求下滑等巨大挑戰(zhàn)和困境，如何應(yīng)對這些挑戰(zhàn)、拓展銷售及提升銷售運營管理能力成為乳制品行業(yè)關(guān)注的焦點。（剩余6615字）