桐柏縣茶葉品牌現(xiàn)狀及發(fā)展思路

摘要：良好的品牌是提升產(chǎn)業(yè)發(fā)展效益的關(guān)鍵，有助于推動(dòng)茶產(chǎn)業(yè)高質(zhì)量發(fā)展。文章總結(jié)桐柏縣茶葉品牌發(fā)展現(xiàn)狀及主要做法，剖析桐柏縣茶葉品牌發(fā)展存在的問(wèn)題，提出了桐柏縣茶葉品牌需持續(xù)強(qiáng)化品牌管理、全面培育壯大品牌、廣泛開(kāi)展宣傳推介及深入推進(jìn)融合發(fā)展的品牌發(fā)展思路。

關(guān)鍵詞：茶葉品牌;現(xiàn)狀;發(fā)展思路

Current Situation and Development Thoughts of

Tea Brand in Tongbai County

LIU Yanbin， WANG Changwei， MAO Tonghui， SHI Lanshan*

Tongbai County Tea Bureau， Tongbai 474750， China

Abstract： A good brand is the key to improve the efficiency of industrial development and promote the high-quality

development of the tea industry. This article summarized the development status and main methods of the tea brand in Tongbai county， analyzed the problems in the development of the tea brand， and finally proposed that the Tongbai tea brand needed to continuously strengthen brand management， comprehensively cultivate and expand the brand， and

extensively promote the integrated development of the brand.

Keywords： tea brand， current situation， development thoughts

淮河源頭水，桐柏山上茶。（剩余4578字）