公共圖書館線上活動效果的影響因素及優(yōu)化策略研究

——以南京圖書館歷史文獻推廣類活動為例

摘 要 論文介紹了目前公共圖書館線上活動種類和平臺，以南京圖書館歷史文獻推廣類活動的實踐為例，分析公共圖書館線上活動存在的若干問題。在問題反思的基礎(chǔ)上，尋繹影響線上活動效果諸因素并探討活動效果優(yōu)化策略。

關(guān)鍵詞 公共圖書館；線上活動；歷史文獻推廣

分類號 G252

DOI 10.16810/j.cnki.1672-514X.2023.08.004

Influencing Factors and Optimization Strategies of Online Activities in Public Libraries： Taking Nanjing Library’s Activities on the Promotion of Historical Literature as an Example

Zhang Xiaozhong

Abstract This paper introduces the types and platforms of online activities in public libraries， and takes the practice of historical literature promotion activities in Nanjing Library as an example to analyze several problems in online activities in public libraries. On the basis of problem reflection， identify the factors that affect the effectiveness of online activities and explore optimization strategies for activity effectiveness.

Keywords Public library. Online activities. Promotion of historical literature.

0 引言

線上活動一般是指利用互聯(lián)網(wǎng)技術(shù)所舉辦的活動。（剩余8550字）