“詩城”馬鞍山的城市形象傳播路徑

——從“鋼城”到“詩城”的文化重塑

中圖分類號：G206 文獻(xiàn)標(biāo)識碼：A 文章編號：2095-6916（2025）10-0081-04

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ThePathway of Ma'anshan' s City Image Communication

—Cultural Reshaping from the “Steel City” to the“Poetry City'

Zhou Qiang

（PartySchool of theHeCountyCommitteeofC.P.C，Ma’anshan238200）

Abstract：Ma’anshaninAnhuiProvince wasonceknownasthe“StelCity”，butwithintensifiedurbancompetitionandeconomic restructuring，itssingle-industryimagecannolongermetthedemandsofmodeurbandevelopmentScenetheoryemphasizesatcity imagecommunicationshouldbedonethroughmulti-layeredandmulti-dimensionalsceneconstructiontopresenttheuniquenessand culturalconnotationsofacityIntheprocessofculturalreshaping，Ma’anshanemploysscenetheorytoenhanceitscityimage communication.Byconstructingpoeticculturalscenesinlandscapemedia，presentingtheminmassmedia，andoferingexperiential activitiesnculuralevents，Ma’anshaectivelyomuniatesitsimageasth“PoetryCity.isapproachbooststhei’sultural soft power，createsauniqueculturalidentity，andfostersapositiveinteractionbetwnculturendtheeconomytherebyincreasingte city’s appeal and recognition.

Keywords：“Poetry City” Ma’ anshan; city image communication; cultural reshaping; scene theory

馬鞍山位于長江中下游是中國著名的工業(yè)城市，曾以“鋼城”聞名。（剩余5987字）