儒家“中和之美”在酒包裝設(shè)計(jì)上的應(yīng)用研究

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摘要：儒家“中和之美”在傳統(tǒng)美學(xué)思想中有著重要地位，對(duì)現(xiàn)代酒包裝設(shè)計(jì)依然有著歷久彌新的設(shè)計(jì)指導(dǎo)作用。本文從中和之美的角度出發(fā)探究酒包裝設(shè)計(jì)，介紹中和之美美學(xué)思想，酒包裝設(shè)計(jì)現(xiàn)狀，并分析中和之美美學(xué)思想與酒包裝設(shè)計(jì)之間的聯(lián)系，從材質(zhì)、造型和視覺(jué)元素上分析中和之美如何運(yùn)用到酒包裝設(shè)計(jì)之中。

關(guān)鍵詞：傳統(tǒng)美學(xué)思想；儒家中和之美；酒包裝設(shè)計(jì)

中圖分類(lèi)號(hào)：TB482 文獻(xiàn)標(biāo)識(shí)碼：A 文章編號(hào)：1400 （2022） 05-0084-04

Application of Confucian "Beauty of Neutralization" In Wine Packaging Design

YANG Dan-dan（Hunan University of technology， Zhuzhou 412007， China）

Abstract： The Confucian “beauty of neutralization” plays an important role in the traditional aesthetic thought and still plays a lasting guiding role in the design of modern wine packaging design. This paper explores the design of wine packaging from the perspective of the beauty of neutralization， introduces the aesthetic thought of neutralization and the current situation of wine packaging design， analyzes the relationship between the aesthetic thought of neutralization and wine packaging design， and analyzes how the beauty of neutralization is applied to wine packaging design from the aspects of material， shape and visual elements.

Key words： traditional aesthetics； Confucian neutralization beauty； wine packaging design

儒家“中和之美”是中國(guó)傳統(tǒng)美學(xué)思想的一部分，對(duì)現(xiàn)代設(shè)計(jì)有著指導(dǎo)地位，既作為世界觀(guān)指導(dǎo)設(shè)計(jì)理念發(fā)展，也作為方法論指導(dǎo)設(shè)計(jì)實(shí)踐的實(shí)施。（剩余3903字）