上海非遺老字號的傳承發(fā)展與創(chuàng)新設計

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This article explains the opportunities and development situations of time-honored intangible cultural heritage brands in Shanghai， and proposes the innovative paths of intangible cultural heritage brands in terms of core cultural design， modern life design， industrial chain organization design and other aspects.

非遺和老字號都是中華優(yōu)秀傳統(tǒng)文化的組成部分，兩者均具有歷史悠久、認知廣泛、非物質性等特征，也存在屬性和形式上的差異。（剩余4758字）