全媒體時代哈爾濱冰雪大世界冰雪視覺文化可持續(xù)發(fā)展研究

中圖分類號：G80-054 文獻(xiàn)標(biāo)識碼：A 文章編號：1002-3488（2025）03-0086-06

Research on the Sustainable Development of Ice and Snow Visual Culture in Harbin Ice andSnowWorld intheAll-media Era

XU Changzhou， DONG Yu， WANG Jiyu，LIU Xuncong （DepartmentofPhysicalEducation，Harbin Engineering University，Harbin15ooo1，China）

Abstract：At present，all-media technology is profoundly reshaping theculturalcommunication paradigm.As the World'slargesticeand snow theme park，Harbin IceandSnowWorld shouldactivelyintegrateintothetrendof media technology to promote thecommunication of iceand snow culture.On the whole，the communication of ice and snow visualculture in Harbin Iceand Snow Worldhas multiplelogical pathways，butthere arealso shortfalls in the itegration ofcultural symbol systems and technical applications，gaps in the precision of communication matrix effectiveness and audience reach，insufcient synergy between experience scene construction and service systems，blurred barriersbetweenfragmented brandcognitionanddiferentiatedcompetition，and structural constraints in talent support systems and innovation capabilities during the communication process.This paper proposes paths such as the organic integration of symbol systems and technological empowerment， two

wayempowermentofprecise reachand matrix collaboration，collaborative optimization of scene construction and service systems，mutual promotion of industry-education integration and capacity enhancement，and deep linkage of value chain extension and regional collaboration.By promoting the sustainabledevelopmentoficeand snowvisualculture inHarbin Iceand SnowWorld in theall-media era， theintegrated innovation ofvisual cultureand digital

technologyisachieved，therebyacceleratingits transformationfromasingletouristatractiontoacomprehensive cultural system.

Key words：iceand snowvisual culture;all-media communication; Iceand Snow World;sustainabledevelopment： mediamatrix

當(dāng)前，全媒體技術(shù)的縱深發(fā)展正驅(qū)動文化傳播形態(tài)的范式重構(gòu)，在媒介內(nèi)容生產(chǎn)、傳播渠道與用戶交互深度融合的背景下[1-2]，冰雪視覺文化作為寒地城市文化傳播的重要載體，其可持續(xù)發(fā)展已成為學(xué)界關(guān)注的焦點(diǎn)。（剩余9335字）