有機(jī)農(nóng)產(chǎn)品的網(wǎng)絡(luò)營銷困境及出路

摘  要：網(wǎng)絡(luò)營銷的迅速發(fā)展給有機(jī)農(nóng)產(chǎn)品帶來機(jī)遇，改變有機(jī)農(nóng)產(chǎn)品傳統(tǒng)營銷模式的同時(shí)也給有機(jī)農(nóng)產(chǎn)品的營銷帶來新的挑戰(zhàn)。有機(jī)農(nóng)產(chǎn)品網(wǎng)絡(luò)營銷是現(xiàn)代農(nóng)業(yè)發(fā)展的趨勢(shì)，需要不斷的探討和研究。文章主要通過探討有機(jī)農(nóng)產(chǎn)品網(wǎng)絡(luò)營銷困境，提出相應(yīng)的解決對(duì)策。

關(guān)鍵詞：有機(jī)農(nóng)產(chǎn)品;網(wǎng)絡(luò)營銷;營銷困境及出路

中圖分類號(hào)：F323.7      文獻(xiàn)標(biāo)志碼：A          文章編號(hào)：2096-9902（2022）11-0100-03

Abstract： The rapid development of network marketing has brought opportunities to organic agricultural products， changed the traditional marketing mode of organic agricultural products， but also brought new challenges to the marketing of organic agricultural products. The network marketing of organic agricultural products is the trend of the development of modern agriculture， which needs constant discussion and research. This paper mainly discusses the dilemma of network marketing of organic agricultural products and puts forward the corresponding countermeasures.

Keywords： organic agricultural product; network marketing; marketing dilemma and way out

自從改革開放以來，我國的農(nóng)業(yè)生產(chǎn)和發(fā)展取得了巨大的進(jìn)步，農(nóng)產(chǎn)品的種類變得越來越豐富，農(nóng)產(chǎn)品的產(chǎn)量也越來越高，農(nóng)業(yè)的迅速發(fā)展在很大程度上提高了人們的物質(zhì)生活水平。（剩余4125字）