基于SWOT分析視角的農(nóng)村老年群體數(shù)字反哺現(xiàn)象

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摘要：通過(guò)SWOT分析法探討農(nóng)村老年群體數(shù)字反哺模式的優(yōu)勢(shì)與劣勢(shì)，從外部因素入手剖析面臨的機(jī)遇與威脅。構(gòu)建推動(dòng)數(shù)字反哺運(yùn)行的高效發(fā)展戰(zhàn)略框架，并充分發(fā)揮政策的帶頭作用，增加農(nóng)村老年群體數(shù)字反哺意愿，提升其數(shù)字素養(yǎng)，改善適老化社會(huì)氛圍。

關(guān)鍵詞：鄉(xiāng)村振興；數(shù)字反哺；農(nóng)村；老年群體

中圖分類(lèi)號(hào)：D669.6         文獻(xiàn)標(biāo)識(shí)碼：A

文章編號(hào)：0439-8114（2023）02-0111-05

DOI：10.14088/j.cnki.issn0439-8114.2023.02.021 開(kāi)放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（OSID）：

Research on digital back-feeding of rural elderly groups based on SWOT analysis

KONG Ya-ru， WANG Xiao-hang， FENG Meng

（School of Public Administration， Hohai University， Nanjing  211100， China）

Abstract： Through SWOT analysis， this paper discussed the advantages and disadvantages of the digital back-feeding model for the rural elderly groups， and analyzed the opportunities and threats from the external factors. The aging social atmosphere could be improved by building an efficient development strategic framework to promote the operation of digital back-feeding， giving full play to the leading role of the policy， increasing the willingness of the rural elderly groups to digital back-feeding， and enhancing their digital literacy.

Key words：rural revitalization； digital back-feeding； rural areas； elderly groups

黨的十九屆六中全會(huì)將工作重點(diǎn)放在鞏固拓展脫貧攻堅(jiān)成果、抓好鄉(xiāng)村振興等方面。（剩余7319字）